Marketing and Sales
for the Americas
New Model Launches
Unrivaled market knowledge and competitive insights.
You've invested a lot of time and money to design and build your new model. Perhaps you have closed initial sales, been nominated for an award and premiered at a European boat show. Now it's time to leverage that investment for success in the Americas -- a very different and highly competitive market.
Who is your target American buyer, what do they value and how can you reach them with a compelling proposal? Who are your real competitors (hint: it may be a dealer, not a shipyard) and how can you prevail with unique features, buying experiences and ownership programs?
Get in touch and let's discuss how we can close sales in the Americas.
Marketing and Sales
More than a marketing plan and sales forecast. A path to success.
Are you searching for the best representatives to sell boats in the Americas? Instead of recruiting dealers, consider alternative channels to close sales and build direct customer relationships with the highest lifetime value for your shipyard.
Our fractional Sales Director and Chief Marketing Officer put you in control. We allocate precious marketing budgets to fund innovative programs with the highest potential returns. Beyond traditional boat shows, we identify high impact, low cost alternatives to effectively reach your target buyer. Plus, an optimized website, social media presence and industry leading CRM to close sales in the Americas. Ultimate visibility and control without the high fixed costs of your own office and employees, or giving away big margins to an unfocused dealer network.
Book a free consultation to review your marketing and sales objectives in the Americas.
Customer Service
Transform customers into brand ambassadors.
They say, "the devil is in the details". Well, we've been "yachting exorcists" for years. Our team and trusted partners handle import and customs formalities, sales contracts, legal, registration, financing, insurance, berthing, vessel management, warranty service and routine maintenance. We have licensed captains and crew for delivery, training and full or part-time employment. For new boats, our interior stylists and outfitting specialists will provision everything from linens to spare parts and safety gear.
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We also design, develop and manage fractional ownership programs and non-equity membership clubs to expand your potential market for new sales and allow current owners to unlock hidden value.
Ready to take your customer service to the next level? Let's talk.